Audience Questionnaire

Thank you for taking the time to fill out this questionnaire about your experience at AV Festival 2016. Please complete all questions. If a question is not relevant or you feel unable to answer a question, please write ‘N/A’. All responses are anonymous and your contact details will not be shared with the research team. If you have any questions about the survey, please ask Festival or venue staff. If you are visiting several events or exhibitions at the Festival please only fill out one survey per person.
The first questions will tell us a bit about your knowledge and experience of AV Festival 2016 

Which AV Festival 2016 event or exhibition is this survey being issued at? 

Title of event/exhibition



Have you been to AV Festival in previous years? 

If yes, which year’s Festival(s) did you attend?

Is this your first visit to this particular venue (for any purpose/event)?

And is this your first visit to an event or exhibition that is part of AV Festival 2016?  

How many other AV Festival 2016 events or exhibitions are you attending/do you expect to attend?  

How did you hear about AV Festival 2016?

Other online (please state website)

Newspaper (please state publication)

Magazine (please state publication)

Other venue or arts organisation's marketing (please state which venue/organisation)

Other (please state)

Would you like to visit AV Festival in 2018

Do you regularly engage with the arts? (This is defined as attending arts events or participating in the arts three or more times in the last year)

How important to your life in general are visits to cultural events and exhibitions? (please circle your answer)

These questions will explore different aspects of your experience at the festival

How would you rate the quality of AV Festival 2016 events or exhibitions you have visited in terms of? 

Overall experience


Choice of venue

To what extent do you agree or disagree with the following statements about your visit today?

It was well produced and presented

It was different from things I've experienced before

It was well thought through and put together

It had something to say about the world in which we live

It was thought-provoking

It was absorbing and held my attention

It meant something to me personally

I would come to something like this again

It is important that it's happening here

To what extent do you agree or disagree with the following statements about your visit today?

It has made me more likely to attend an arts event in the future

It has improved my understanding of the arts

I think differently about Newcastle based on my experience

It has enabled me to experience an arts events that I would not otherwise get to experience

It has given me the opportunity to discover new artists and talent

It has given me the opportunity to discover new international artists and perspectives

 What were your motives for attending this exhibition or event?

We would now like to ask a few questions about your visit to the Festival in general (please complete this even if you are a local resident).

Approximately how much will you spend during your visit(s) per day (include any spend on accommodation, shopping, food and transport costs, but not event tickets)?  

Is this amount just your personal spending or does it include other people?

If it includes other people, how many others does it include (i.e. not counting you)?

How many days are you visiting the festival for?  

And finally, a bit about you… 

How old are you?

What is your gender?

How would you describe your ethnicity?

Do you live in Newcastle?

If you don’t live in Newcastle do you live in North East England?

If you do not live in North East England, how did AV Festival influence your decision to visit here?

If you do not live in North East England, which region/nation of the country do you live in?

If you live in the UK, what is your postcode? 

If you don’t live in the UK, which country do you live in?

Finally, do you have any further comments you would like to make about your experience of AV Festival 2016, either about this particular exhibition, event or about the Festival more generally?

Thank you very much!
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